I’m Bar Umansky, founder of Butter, a strategy and branding

consultancy. I’m a strategic consultant, lecturer,

and communications expert with over 15 years of experience

in branding, strategy, and storytelling.

 

I began my professional career at 14 as a columnist for Walla!,

one of Israel’s leading media outlets.

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Over the years, I built a diverse path spanning national television

and radio appearances, alongside a deep

specialization in digital tribes building.

 

I led Google Israel’s Educators Academy and community,

and spearheaded educational innovation initiatives

within the ORT Israel network.

 

I have advised many of the country’s most influential players,

from global tech companies and fast-growing startups to pharma firms, NGOs, universities, government bodies, and social ventures.

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I’m a board member at LAVO,

an organization dedicated to

promoting positive sexuality education and advancing constructive discourse around sexuality and gender in Israel.

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I lead strategic thinking and development initiatives,

shape directions for action, and support the organization’s

long-term processes within its field of activity.

 

My work shapes public discourse.

My Instagram account garners consistent media attention.

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My projects, lectures, and analyses in strategy,

branding, and communications are frequently featured

in the Israeli press as part of broader debates on digital culture,

storytelling, and innovation.

 

I hold a B.A. in Interactive Communications from the

Interdisciplinary Center Herzliya (IDC), where I was admitted

on the basis of excellence in Israeli communications.